Merry Christmas again!

Regrettably the Washington Post chose to wait until after Christmas to publish this, so this post is not quite on time. Nevertheless, in the vein of the post of Christmas past I present you with Amazon.com‘s patented method (as yet unimplemented) for ameliorating the deadweight loss of Christmas, to theirs and the receiver’s benefit, and in some sense to the giver’s benefit as well:

Amazon patents procedure to let recipients avoid undesirable gifts

Apparently returned purchases are a major cost for retailers, especially otherwise largely-automated ones like Amazon.com. So avoiding shipping bad gifts, only to then have to process them again when returned, and possibly resell them at a loss, is a good way for Amazon.com to cut costs. (And though the article doesn’t mention it, presumably this system would act as an incentive for shoppers to shop exclusively at Amazon.com rather than elsewhere — even better from Amazon.com’s point of view.) Strangely (or perhaps not so strangely in today’s newspaper world, alas) the article doesn’t link to the patent itself, but it’s not particularly hard to find. I doubt many patents these days include “mildred” in their text. :-)

I express no position on the wisdom of permitting Amazon.com to patent this. But the idea itself is a good one.